Smart Research. Smarter Decisions. Growth-Driven Insights for Your Business.

Relying on instincts isn't enough—effective strategy needs solid data. Neck Up’s research services blend detailed insights with advanced tools like Claritas, Nielsen Data, and Scarborough Reports to find the key market segments.

See Around Corners With Targeted Research

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Quantitative Analysis

Data That Drives GrowthHarness industry-leading tools to pinpoint market opportunities, track trends, and measure what matters most for your business strategy.

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Secondary Research Analysis

Industry Insights That Keep You AheadWe cut through the noise to deliver clear, data-backed strategies using top-tier market intelligence.

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Qualitative Analysis

Uncover What Customers Really ThinkThrough expert-led focus groups, in-depth interviews, and behavioral insights, we reveal the ‘why’ behind customer decisions.

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Fuel Your Strategy With Primary Research

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The Impact of Peer-to-Peer Payments on Bank Loyalty

📌 What’s Inside?
✔️ How P2P payments impact customer retention 📊
✔️ Why younger customers expect mobile payment solutions 📱
✔️ Actionable strategies for banks to stay competitive 🏦

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Unlocking Customer Preferences in Checking Accounts

📌 What’s Inside?
✔️ The top features customers look for in a checking account 💳
✔️ How digital banking trends are shaping account expectations 📲
✔️ Key factors that drive customer loyalty and switching behavior 🔄

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The Power of Online Reviews in Banking

📌 What’s Inside?
✔️ How online reviews influence customer trust and brand perception ⭐
✔️ The role of social proof in financial decision-making 💬
✔️ Steps banks can take to manage and improve their online reputation 🔍

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